Taobaos Success - 1860 Words

Taobao’s Success 1 Taobao’s Success The most successful C2C E-business platform in China Chenlei Shi 865313 IT IS 600 Professor Robert Testa, Jr. September, 18, 2010 Taobao’s Success 2 Abstract With the great speed of economic globalization, E-Business is developing in a surprising speed through the wide-spread of information technology. Nowadays, there are a lot of big E-business corporations such as Amazon, E-bay focus on different E-business model and field. However when these international companies carving up the global market, some local enterprises also growing up and want to share this big cake. Taobao (www.taobao.com), a Chinese-based company which is a leading platform for C2C personal transactions, was founded in 2003†¦show more content†¦Until 2005, this Taobao’s Success 5 problem was solved by eBay-Each, but without doubt, eBay-Each lost its advantage in credit transaction. Third, eBay-Each used advertisement blocking tactics to fight Taobao. In 2003, the biggest three portal in China (Sohu, Sina, 163) made a deal with e-Bay that they would never use Taobao’s advertisement. To fix this problem, Taobao use a lot of traditional medium such as newspaper, TV or subway stops, bus, road advertising. Moreover, Taobao also made a co-operation with Yahoo, using Yahoo’s search bid, investing 2 million keywords. Then Taobao increased the keywords to 3 million, and the hits up to 6million in one day. That made Taobao beyond its opponent in two key indicators, accounting for the initiative in future competition. Furthermore, another difference in Taobao’s advertisements, their membership in the trading process could feel lively culture of family. Fourth, eBay-Each and Taobao had a significant understianding gap in market positioning. EBay-Each have their global strategy and want to do business with the people who are 30-40years old. While Taobao ’s strategy is localization, and its target population was also younger than its counterpart. Last but not least, Taobao encouraged their buyer and seller makes private transaction, and supported a convenient platform. One example is the communication tool for members in a timely manner - Live Messenger. If the user enters a shop, just the owner is alsoShow MoreRelatedComparative Ebay and Taobao3114 Words   |  13 Pagesonline market, is one of these countries. In 2003, after its cooperation with Eachnet, the first C2C online company in China, eBay became the largest online trading company in China, controlled 90 percent of the Chinese C2C market (Zazaian, 2006). The success continued until Taobao, a completely free online C2C platform, established in China by the founder of Alibaba.com. Taobao quickly became dominant in Chinese online C2C market, controlling as much as 67 percent of the market in 2005, compared to eBay’sRead MoreThe E Commerce Companys Strategy1724 Words   |  7 Pagesleading to the blossoming of the Chinese Internet market. One can say without doubt that Jack Ma’s entrepreneurial skills and vision are huge contributors to Alibaba’s success. Ma’s approach to competition appears childish and playful, but nevertheless effective in its purpose. Local Knowledge was a crucial factor in Alibaba’s success in the market. For example, Alibaba collaborated with a reputable bank in China to start a payment system because of its local knowledge. Credit cards may have been usedRead MoreTaobao Essay962 Words   |  4 Pagesinterface, they took into account that Chinese consumers like busy web designs with strong colors whereas compared to the westerners who prefer sparse sites like Google’s, but Chinese customers want their sites to be noisy, with lots of links. 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Ma established Taobao.com because he want to compete against eBay, and take the leadership in the auction market, he team up with Son to overthrow eBay that at this time got about 80%Read MoreAnalysis on the Success of Taobao2874 Words   |  12 Pages978-952-5726-00-8 (Print), 978-952-5726-01-5 (CD-ROM) Proceedings of the 2009 International Symposium on Web Information Systems and Applications (WISA’09) Nanchang, P. R. China, May 22-24, 2009, pp. 202-205 Analysis on the Successful Strategies of Taobao’s E-Commerce Yang Lixia 1, Liu Xun 2 College of Arts, Hebei University of Engineering, Handan, China Email: claireyang123@yahoo.com.cn 2 College of Mechanical Engineering, Hebei University of Engineering, Handan, China Email: cnliuxun@yahoo.com.cnRead MoreAlibaba- Corporate Advantage and Competiton1818 Words   |  8 Pagesexample of the strength of Alibaba’s decentralised structure. 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Traditional medicines free essay sample

Did you know that according to article of 2011 talks about the 25 percent of the world’s medicines contain extracts from leaves, bark, and insects found in nature as part of Traditional Medicine? 2) Today I want to explain the two major ways to use Traditional Medicine at home. A) Knowing some Traditional Medicine is important to each of us because it can give you health and also benefits to your money. 3) If you are very concerned about the modern medicine that is going to healing you of all the diseases but you are not able to by it, there is another alternative way that you can choose. The two major ways to use Traditional Medicine in your home are using alternatives medicines and your basic knowledge. (Internal Preview: so lest start with how to use alternative medicine? ) Body 1) The alternative medicine is part of the many branches of traditional medicine. Let me give you the definition of alternative medicine: alternative medicine is a healing practice that does not fall within the realm of conventional medicine. We will write a custom essay sample on Traditional medicines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In other words is based on historical or cultural traditions, rather than on scientific evidence. Alternatives medicines share the same goal as traditional medicines which are killing aches and pains according to an article publish in 2007 posted in the Current Health website claimed that the body has the power to heal itself, by using this alternatives medicines base on hundreds of years of traditions. 1a) in the same article publish in 2007 explains how using alternatives medicines, can determinate the need of our body to get a stable condition. It also mentions about a specialists people that use natural treatments to address health problems. (Transition: Now that we have discussed the using of alternative medicine that has been use for years in our culture which are helpful to your health. let talk about another major way the basic knowledge) 2) The basic knowledge of using traditional medicine is all ready used in our homes without being aware that we are taking traditional medicine. Refer to article of 2010 posted on the Cobblestone website talks about the first book publish in the Americans Colonies â€Å"The Angel of Bethesda, written in 1724 by Boston minister Cotton Mather. † And describe the basic methods of medicine to cure a simple cold whit half a sheet of brown paper spread whit candle grease or tuberculosis might be treated with turnip syrup. B) During hundreds of years many civilizations around the World had been sharing there knowledge of traditional medicine. The most basic knowledge come from our ancestors or grandparents, which use simple stuff like coffee, sugar, salt, etc . Conclusion 1) I hope that you now have a better understanding of the major ways to use traditional medicines in your homes which are using alternative medicine and your basic knowledge. 2) Using traditional medicine in our homes is an important alternative to heal our bodies naturally and also an excellent way to save money, so I hope that all remember that traditional medicine is your second choose.